MOST JUICES APART FROM FRESHLY SQUEEZED JUICE ARE HEAT PASTEURISED TO ENSURE THEY ARE SAFE TO DRINK AND HAVE AN EXTENDED SHELF LIFE. SADLY THIS MEANS THAT THE TASTE, COLOUR, AROMA AND NUTRITION OF THE FRUIT CHANGES IN THE HEATING PROCESS.

AT PRESHAFRUIT, WE USE PRESSURE RATHER THAN HEAT TO PASTEURISE OUR JUICES. NORMAL FRUIT JUICES AND SMOOTHIES ARE HEATED TO ABOVE 70°C TO BE PASTEURISED WHEREAS PRESHAFRUIT JUICES ARE HIGH PRESSURE PROCESSED (HPP) USING COLD WATER AT AROUND 4°C KEEPING IN THE GOODNESS THAT YOU GET IN NATURAL FRUIT.

COMMERCIAL HIGH PRESSURE PROCESSING HAS BEEN AROUND FOR ABOUT 20 YEARS, BUT IS REALLY QUITE HARD WORK, WHICH IS PROBABLY WHY YOU HAVEN’T TASTED JUICE LIKE PRESHAFRUIT BEFORE. UNLIKE OTHER ‘CONTINUOUS’ JUICE MAKING PROCESSES HPP IS A BATCH PROCESS.

EACH ONE OF OUR PRESHAFRUIT BOTTLES HAS BEEN ON QUITE A JOURNEY BEFORE IT GETS TO YOU. OUR FRUIT IS CRUSHED OR JUICED, FILTERED AND FILLED NOT UNLIKE OTHER PREMIUM JUICES. HOWEVER, ONCE THE FRESH JUICE IS IN THE BOTTLE IS WHEN THINGS START TO GET INTERESTING. EACH BOTTLE IS CAREFULLY LOADED INTO OUR HPP MACHINE THAT IS THEN CLOSED AND FILLED WITH WATER. OUR TRIANGLE BOTTLES ARE SPECIALLY DESIGNED TO FIT SNUGLY INTO THE PRESSURE VESSEL.

AT SUPER HIGH PRESSURE WE THEN PUMP AN EXTRA 15% MORE WATER INTO THE MACHINE’S PRESSURE VESSEL WHICH CREATES A HYPERBARIC PRESSURE. LIKE THE JUICE WAS SITTING AT THE BOTTOM OF THE DEEPEST PART OF THE WORLD’S OCEAN FLOOR (BUT ONLY AT 6 TIMES MORE PRESSURE, 600MPA).

THE PRESSURE KILLS SPOILAGE MICROORGANISMS TO EXTEND SHELF LIFE BUT WITHOUT THE HEAT OF CONVENTIONAL PASTEURISATION. THE COLDPRESS BOTTLES DO NOT GET CRUSHED BECAUSE THEY ARE PROTECTED BY THE BATH OF COLD WATER THAT ENSURES ALL THE PRESSURE IS DISTRIBUTED EVENLY.

SO THIS ALL MEANS THAT PRESHAFRUIT JUICES MAKE IT TO YOUR MOUTHS WITH MORE NUTRIENTS, VITAMINS AND ENZYMES THAN OUR OUTDATED TRADITIONAL HEAT PASTEURISED COUSINS. DRINK US, WE’RE GOOD FOR YOU!